Wednesday, July 31, 2019

Othello Essay

William Shakespeare’s Othello is essentially a play about human passions, which, when unleashed, can be blind and destructive. Iago can be considered the most important character in the text, as it is him who manages to manipulate all the characters in the play by making use of their own weaknesses, so as to make them serve his own purpose of revenge. Iago’s motivations are multiple. He repeatedly states his hate for â€Å"the Moor†, and sets to destroy him and the other characters in the play. To achieve this, Iago makes use of the passions that he intuitively perceives as very prominent in the other characters: he uses Othello’s love for Desdemona and manages to drive him to believe she is unfaithful, he uses Desdemona’s generosity to determine her to speak to Othello in behalf of Cassio and so on. Thus, love and hate are the main human passions, but, from both of these, a third passion is often born: jealousy. Iago triggers Othello’s jealousy, and as he does so, he is motivated by his own jealousy. In Othello, Shakespeare shows how jealousy drives men to acts normally unconscionable. Jealousy motivates Iago to lie, cheat and steal his way to the chief lieutenant’s position. Without jealousy, men would be content in their environments and no conniving would occur. Jealousy is the strongest and the most powerful emotion in man. The most important feature of Iago is his permanent dissembling and his distortion of reality. This is the tool that he uses to deceive the others and to make them comply to his plan. Iago’s permanent dissembling is very important for understanding the motivations behind his acts. Even from the first scene of Act I, Iago declares that he acts so as to reach his own goals, and he is not devoted to any other person or sentiment than to himself. Thus, as Iago emphasizes, he only dissembles that he â€Å"follows† Othello as a servant, but in fact, only follows himself and is only faithful to his own motivations: â€Å"Others there are/ Who, trimm’d in forms and visages of duty,/ Keep yet their hearts attending on themselves,/ And, throwing but shows of service on their lords,/Do well thrive by them and when they have lined/ their coats/ Do themselves homage: these fellows have some soul;/And such a one do I profess myself. For, sir,/ It is as sure as you are Roderigo,/Were I the Moor, I would not be Iago:/In following him, I follow but myself;† (I. i. 49-59) Iago is motivated by his own designs and plans to destroy the Moor. Whatever the motivations that lie behind his hate for Othello, Iago makes it clear that he is only faithful to himself, and disregards any other feelings or principles that might stand in the way. At first sight, his almost diabolic plans seem to make of Iago a very cold and calculated character, since he manages to dissemble everything and to deceive everyone, while hiding his true nature and motivations. Iago is indeed Machiavellic in pursuing his purposes, and he states this himself, when he says that he will wear his heart upon his sleeve- a phrase that has a double meaning: firstly, he implies that he will play the others as he pleases, always taking the advantages as in a game of cards, and then that he will do this without any feeling or â€Å"heart†: â€Å"But I will wear my heart upon my sleeve/ For daws to peck at: I am not what I am. †(I. i. 65-66) However, as it shall be seen, Iago can not be considered as a mere cold blooded and Machiavellic character that acts only to reach his own abstract goals. Although his first motivation is to serve his own purposes and ensure his own comfort and pleasure, Shakespeare actually lets the reader see that Iago is motivated by his own passions, and most of all by jealousy, in his actions. The first hint in the play that corroborates this assumption is the fact that Iago’s manipulation of the other characters seems to spring from his own knowledge of the passions that impulse them. Iago’s is jealous of everyone else, and thus knows this feeling better that everyone and is able to use his knowledge to drive Othello to mad jealousy. He manipulates all the other characters as well, by using their own passions and a subtle distortion of truth: he uses Desdemona’s good heart to make her plead for Cassio in front of Othello, and thus drives her to perdition through her own actions, then he uses Cassio’s admiration for Desdemona and his desire to get his position back as a lieutenant to make him ask Desdemona for help, and so on. Even to achieve smaller purposes he always makes sure that the other characters are driven by some passion, so as to play them as he likes (as when he calls Barbantio, Desdemona’s father, and makes Roderigo tell him about his daughter’s corruption by Othello, and thus drives him into a rage). As such, Iago is a true Janus figure, a double faced character who dissimulates his own jealousy and passions to manipulate the other’s feelings: â€Å"Iago is like Janus, the two-faced god by whom he swears (â€Å"By Janus, I think no† [1. 2. 32]), in that he speaks with a double tongue. He alters his version of the truth to suit the occasion. To Roderigo he presents a Desdemona who is sexually susceptible, while to Cassio he offers a jaundiced view of â€Å"good name† — no longer the â€Å"jewel† of the soul that he praises to Othello (3. 3. 156) — when he asserts that â€Å"reputation† is an â€Å"idle and most false imposition† (2. 3. 267-68). Although Iago does tell a few direct lies, such as the presumably fabricated â€Å"dream† of Cassio, his speciality is more often â€Å"false interpretations of factual data† or the manipulation of empirical data to his advantage. †(Hall, 73) Some of Iago’s main motivations for his plans can be plainly read in his own statements and soliloquies in the text. Thus, the first motivation that comes into sight even at the beginning of the play is his jealousy of Cassio’s promotion as Othello’s lieutenant. Iago’s rancor drives him to call Cassio an incompetent lieutenant and to state that the place should have been his. He thus evinces the first sign of his over powering jealousy- he desires another man’s position and cannot stand to feel left aside: â€Å"As masterly as he: mere prattle, without practice/ Is all his soldiership. But he, sir, had the election/ And I, of whom his eyes had seen the proof/ At Rhodes, at Cyprus and on other grounds/ Christian and heathen must be be-lee’d and calm’d/ By debitor and creditor: this counter-caster,/ He, in good time, must his lieutenant be,/ And I–God bless the mark! –his Moorship’s ancient. †(I. i. 25-32) The second important motivation to determine Iago’s actions is again jealously. This time, it is jealousy of Othello, as he thinks that the latter has engaged in an adulterous relationship with his own wife, Emilia. The statement appears twice in the play, and Iago emphasizes that his revenge will be the â€Å"wife for wife†, that is, he will make Othello pay with Desdemona wife for taking his own wife Emilia: â€Å"I hate the Moor, / And it is thought abroad that ‘twixt my sheets / [He’s] done my office. † (I. iii. 386-88) I do suspect the lusty Moor/ Hath leap’d into my seat; the thought whereof /Doth (like a poisonous mineral) gnaw my inwards; /And nothing can or shall content my soul /Till I am evened with him, wife for wife. † (II. i. 295-99) The jealousy that Iago feels in both cases, for Cassio’s promotion over him and for Othello’s affair with Desdemona is unfounded as such. Emilia herself declines later in the play having had any kind of adventure with Othello. Therefore, it becomes obvious that these reasons that Iago takes up to pursue his revenge are more or less fabricated. He is indeed jealous both of Cassio and Othello, but his jealousy springs from an even deeper fountain than what that to which he admits: he is in fact eaten by envy for all the other character that is more successful than him or has more advantages than he does. Iago’s main motivation for his actions arises from an almost chronic jealousy of everyone and everything that main constitute a threat to his own ego: â€Å"Audiences accept the sincerity of his explosive â€Å"I hate the Moor† (1. 3. 377), his resentment at being passed over for promotion to lieutenant despite his being senior to Cassio (1. 1. 32-33), and his fear of being cuckolded (1. 3. , 378-79; 2. 1. 307). At the same time, they probably intuit other motives that drive his campaign of hatred: an underlying racial animosity toward Othello and bitterness at â€Å"class privilege,† a pervasive envy of anyone who is more successful than he is, and a need to assert himself through exercising power over the people who threaten his ego. †(Hall, 74) The love for his own self and his egocentrism are recurrent elements in Iago’s speech. This does not mean merely that he tries to preserve himself from harm and injury or that he always pursues his interests and ambitions. As already seen, Iago is indeed a character that always seeks his own interest. This can be easily inferred from the fact that he seems to act, as he himself states, to protect what is of his own right: his wife, and the position of lieutenant that, as he implies, should be rightfully his. However, Iago acts out of jealousy and a desire to possess everything that others possess, and not to protect his property. His idea is that the love for oneself should always come first, and annihilate any other principles, and this is one of the crucial reasons for his villainous actions: â€Å"[†¦] and since I could distinguish/ betwixt a benefit and an injury, I never found man/ that knew how to love himself. Ere I would say, I would drown myself for the love of a guinea-hen, /I would change my humanity with a baboon. † Since Iago’s love for himself drives him to jealousy of everyone else, he has no moral principles of his own. He mocks at love, virtue and honesty, reputation, and believes that the only true motivation for action should be that of pursuing one’s strict interests. In his conversation with Cassio, Iago advocates that reputation does not count for anything, and that a bodily injury would have been much more serious a wound: As I am an honest man, I thought you had received/ some bodily wound; there is more sense in that that/ in reputation. Reputation is an idle and most false/ imposition: oft got without merit, and lost without/ deserving: you have lost no reputation at all,/ unless you repute yourself such a loser. (II. iii. 270-275) Not only does Iago despise any moral principle or value, but he is jealous of them when he sees that the others have them. Another motivation for his actions is thus the jealousy that he feels at the beauty he sees in the others’ lives. This is his case against Cassio who has a â€Å"daily beauty in his life† that makes Iago â€Å"ugly†: [†¦ ] if Cassio do remain,/ He hath a daily beauty in his life/ That makes me ugly; and, besides, the Moor May unfold me to him; there stand I in much peril:/ No, he must die. But so: I hear him coming. (V. i. 18-22) Thus, most of Iago’s motivations are determined by jealousy and envy. His jealousy is not limited to Othello’s taking of his wife or to Cassio’s taking of his position as a lieutenant, as he woul d have us believe. He is jealous of all the things or persons that are good or beautiful. As such, Iago has been many times seen as the personification of evil. He is almost a devil, who tempts the passions and weaknesses of other people, a true artist of evil. As Joan Lord Hall affirms, Iago seems at time to act as the principle of pure evil that does not need motives: â€Å"Whereas the original Vice sporting his â€Å"self-proclaimed, ebullient villainy† does not need motives, Iago is not wholly convincing when he provides them. †(Hall, 78) Iago himself, after having devised his diabolic plan, proclaims himself the author of the evil that shall follow: â€Å" I have’t. It is engender’d. Hell and night/ Must bring this monstrous birth to the world’s light. † (I. iii. 424-425) Although it is clear that Iago is evil, it is still obvious that he has his reasons for being evil, and that these are almost pathologic. He hates everyone else and is jealous of everything, and these are the main things that make him be evil. As Hall observes, Iago is indeed a passionate character, and he is animated by a pathological form of jealousy: â€Å"His intrigues thus serve to shore up the terrible emptiness of his â€Å"inner abyss. † The actor of Iago, though, may prefer to portray him as a smoldering volcano of aggression and pathological jealousy rather than as an emotionally dead human being. (Hall, 79) Thus, Iago denigrates both love and virtue in his conversation with Roderigo, trying to persuade him that Desdemona could be his in spite of her seeming love for Othello and of Othello’s love for her. Love is but a â€Å"sect or scion†, something that arises in the senses and that can be controlled with the help of the will. This crude and naturalistic definition of love that Iago gives, is certainly rooted into his own jealousy at not being able to partake of this feeling or of any other: but we have reason to cool our raging motions, our carnal/ stings, our unbitted lusts, whereof I take this that/ you call love to be a sect or scion. (I. iii. 354-356) Iago cannot feel anything else except his own jealousy. This is why he imitates the feelings of Othello, and states that one of his reasons for his acts is his own lust for Desdemona. The position is however obviously false, as he only feels jealous of Othello and Desdemona’ love: Now, I do love her too;/ Not out of absolute lust, though peradventure/ I stand accountant for as great a sin, But partly led to diet my revenge,/ For that I do suspect the lusty Moor/ Hath leap’d into my seat; the thought whereof/ Doth, like a poisonous mineral, gnaw my inwards;† ( II. i. 312- 319) As Hall proposes, the ultimate reasons for Iago’s behavior can be rooted in his acute jealousy, which obviously is almost paranoid. He does not feel jealousy for his wife as such, but for every man that might be happy with a woman: â€Å"If we find in Iago’s soliloquies interior development rather than casual motive-hunting, then the character is suffering from acute jealousy and sexual paranoia. He appears to distrust his wife intensely. Resentful of Cassio’s attentions to Emilia at the harbor, he later wonders if Cassio has usurped his â€Å"nightcap† (his place in bed). In his very first soliloquy, he broods on the rumor that Emilia has slept with Othello. †(Hall, 79) The most interesting part in the play for this point is Iago’s conversation with Othello, and his â€Å"advice† to the latter against jealousy. Thus, Iago induces Othello’s jealousy by denigrating jealousy in front of him in such a way that it becomes obvious that he speaks from personal experience, and that he knows the feeling all too well. Thus, Iago appears as a character who acts out of extreme jealousy, while he manages to target the jealousy of Othello and make him be the one that actually performs the evil: â€Å"O, beware, my lord, of jealousy;/ It is the green-eyed monster which doth mock/ The meat it feeds on; that cuckold lives in bliss/ Who, certain of his fate, loves not his wronger;/ But, O, what damned minutes tells he o’er/ Who dotes, yet doubts, suspects, yet strongly loves! † (III. iii. 188-193) Iago’s ultimate silence at the end of the play helps the conclusion. He has been trying to manipulate everyone through his speech and lying and to reach his goals, but at the end he is silenced by Desdemona’s last speech of love. His jealousy is thus smothered by the power of true love: â€Å"Thus defeated a second time, what further silence can Iago seek to impose, except upon himself? His characteristic movement, from awareness of inadequacy to anger to denial, here reaches its logical conclusion, in a denial so complete that it blocks access even to a language formed from pain or anger. †(Zender, 328)

Tuesday, July 30, 2019

Principles and Practices of Management Essay

Planning is the determination of the course of the objectives of a business, division or department to achieve maximum profit effectiveness, the establishment of policies and the continuous seeking and finding of new ways to do things. Implementing applies to the doing phases. After plans have been prepared, personnel must be selected and assigned their jobs; they must be trained and motivated to perform properly. Activities must be implemented in terms of the plans initially developed. This may include I. Selecting personnel II. Training personnel III. Motivating personnel IV. Delegation, V. Direction VI. Coordinating. Controlling refers to the evaluation of the performance of those who are responsible for executing the plans agreed upon. This may include: I. Controlling adherence to plans, and II. Appraising performance 2. Principles of Management Fayol has given fourteen principles of management. These principles are as fallows 1. Division of work: Fayol has advocated division of work to take the advantage of specialization. According to him, ‘specialization belongs to the natural order. The worker always works on the same matters, the manager concerned always with the same matters; acquire an ability, sureness, and accuracy, which increase their output’. Each change of work brings in it training and adaptation, which reduces output. Thus, division of work can be applied at all levels in the organization. However, he has recognized the limitations of division of work and has advocated that experience and sense of proportion will decide the extent to which division of work can be utilized fruitfully. 2. Authority and Responsibility: The authority and responsibility are related, with the latter the corollary of the former and arising from the former. He finds authority as a continuation of official and personnel factors. Official authority is derived from the manager’s position and personal authority is derived from intelligence, experience, moral worth, past services, etc. Responsibility arises out of assigning the work. 3. Discipline: All the personnel serving in the organization should be disciplined. Discipline is obedience, application, energy, behavior, and outward mark of respect shown by employees. Discipline can be classified into two types: self-imposed discipline and command discipline. The former springs form within the individual and are in the nature of spontaneous response to a skillful leader. Command discipline stems from a recognized authority and utilizes deterrents to secure compliance with a desired action, which is expressed by established customs, rules, and regulations. The ultimate strength of command discipline lies in its certainty of application. 4. Unity of command: Unity of command means a person in the organization should receive orders from only one superior. The more completely an individual has a reporting relationship to a single superior, the less the problem of conflict in instructions and the greater the feeling of personal responsibility for results. The principle of unity of command Is useful in the clarification of authority-responsibility relationship. 5. Unity of Direction Unity of direction means ‘one unit and one plan’. According to this principle, each group of activities with same objectives with same objective must have one head and one plan. The unity of direction is different from unity of command in the sense that former is concerned with the functioning of body corporate; the latter is concerned with personnel at all level. Unity of direction is provided for by sound organization of the body corporate, unity of command turn on the functioning of the personnel. Unity of command exists without unity of direction, but does not flow from it. 6. Subordination of individual to general interest: Command interest is above the individual interest and when there is conflict between these two, the common interest must prevail. However, factors like ambition, laziness, weakness etc. tend to reduce the importance of general interest. 7. Remuneration of Personnel: Remuneration and methods of payment should be fair and provide maximum possible satisfaction to employees and employers. 8. Centralization: Everything, which goes to increase the importance of the subordinate’s role, is decentralization; everything, which goes to reduce it, is centralization. Without using the term ‘centralization of authority’. This pattern is determined by individual circumstances and should be based on optimum utilization of all faculties of the personnel. 9. Scalar Chain: There should be a scalar chain of authority and communication ranging from the highest to lowest positions. It suggests that each communication going up or coming down must flow through each position in the line of authority. It can be short-circuited only in special circumstances when its rigid following would be determined to the organization. For this purpose, Fayol has suggested ‘gang palnk’ , which is used to prevent the scalar chain from bogging down action. 10. Order: Both material order and social order are necessary. The former minimizes lost time and useless handling of materials. The latter is achieved through organization and selection. 11. Equity: In running a business a combination of kindliness and justice is needed. Treating employees well is important to achieve equity. 12. Stability of Tenure of Personnel: Employees work better if job security and career progress are assured to them. An insecure tenure and a high rate of employee turnover will affect the organization adversely. 13. Initiative: Allowing all personnel to show their initiative in some way is a source of strength for the organization. Even though it may well involve a sacrifice of personnel vanity on the part of many managers. 14. Espirt de Corps: Management must foster the morale of its employees. â€Å"Real talent is needed the coordinate effort, encourage keenness, use each person’s abilities and reward each one’s merit without arousing possible jealousness and disturbing harmonious relations†. Techniques of Effective Coordination The basic objective of all managerial functions is to get things done by coordinated efforts of others. Thus, every function leads to coordination. However, following are the specific techniques for achieving coordination: Coordination by Chain of Command: In an organization, the chain of command is the most important methods of coordination. Superior, because of his organizational position, has the authority to issue orders and instructions to his subordinates. Weber has indicated that in a controlled administration coordination is achieved. Coordination by Leadership: Leadership brings individual motivation and persuades the group to have identified of interests and outlook in group efforts. Ordway Tead has stated that top management should practice leadership because without it, no coordination can be achieved. In fact, whatever is necessary for effective leadership is also required for coordination. Coordination by Effective Communication: Communication helps to developing understanding between individuals or groups among whom coordination is to be achieved. Through communication, every person understands his scope and limits of functioning, authority and responsibility, and relationship with others. Thus, effective communication provides horizontal as well as vertical coordination if there is free and adequate flow of communication in all directions.-horizontal, vertical, upward and downward. Communication to be effective does not require only a communication network but to keep the network free from any barrier, which effects flow of messages adversely. Coordination by Committees: Committees are the body of persons entrusted with discharging some functions collectively as group. Some committees have the authority to take decisions and others make recommendations only. The decisions of the committees are group decisions and the persons whose departments are affected by decisions generally constitute the committees. Thus the decisions themselves provide coordination among various functions of the organization. Coordination by General Staff: Generally, in big organizations there is general staff meant for  coordination. This staff employs a central position in communication network. All the heads of departments and sections send the various information to this center. This center stores the information and sends to various departments’ only relevant and related information. This center, because of its specialized knowledge, is able to assess the relevance and need of various information for a department. Thus, the coordination is achieved by supplying inter-departmental information. Special Coordinators: In some organizations, special coordinators are appointed for coordinating some special activities. For example, in a particular project, along with various functionaries, a project coordinator is appointed. His basic function is to coordinate various activities of the project and to keep information about the development of project so that he can provide it to the party concerned for which the project Is being completed. Such projects are generally taken on contract basis which are to be completed within the specified time. Self-coordination: This principles states that a particular department affects other departments and in turn is affected by them. However, this department has no control over others. In such a case, if other departments modify their actions in such a way that this affects the particular department favorably, self-coordination is achieved. This requires effective communication across the department so that they are able to appreciate the functioning of related departments. However, this method is not free from limitations and shortcomings, and in the organization, favorable climate and environment need to be created for self-control. Features of an Open Door Organization 1) An open door organization is task oriented. The accountability is clearly defined. 2) The authority (within the related functional area) is also absolute (or nearly so) matching the absolute character of the accountability. 3) Consultations are minimum and are not compulsive; the executive is free to consult and communicate (or otherwise) so long as he performs and delivers the objective. 4) Rules and procedures exist but only as guides-the executives (within their sphere of responsibilities)  having wide freedom of discretion to depart from the rules within the periphery of the broad corporate policies. 5) The accountability is clear-cut; objective is verifiable – in terms of cost, output target, time and profit. The means are (relatively) unimportant so long as the end is achieved. 6) The managerial behavior is highly flexible bending with lithe suppleness to the internal shifts in conditions and external maneuvers of the environmental zone of contract.

Monday, July 29, 2019

Case Analysis Of The Health care Systems

The health care systems that have been established in Australia have exerted pressure of the highest degree on the growing population of the country. It must be noted here that Australia has a mixed system of public and private health care provisions that have been regulated at different levels of governmental proceedings. Furthermore, the understanding of the function and structure of the health care system along with the factors that result in the elevation of the related costs is the primary requirement for the establishment of a proper financial management structure (Kaur 2015). The issue that has been presented in this question is that a case study where a nurse manager has been appointed for the purpose of managing a 32 bed general surgical ward that is placed in a metropolitan hospital in a major city. The particular issue in regards to the restructuring of the hospital networks in the local Area Health Service is that the general surgical ward has been asked to be combined with the 12 bed surgical ward that has been specially constructed for the purpose of short stay. The steps that are required for the development of a nursing business service plan can be described in a detailed method. The initial stage involves planning of the business case for the employment of the organizational fund. Here, it can be understood that the establishment of the 12 bed short stay surgical ward will require sufficient funds. Moreover, the planning should be carried out in such a way that the general surgical ward is placed adjacent to the short stay ward without hampering the functioning of both the wards are not hampered by each other (Song, Qiu and Liu 2016). The aims and objectives of the expansion should also be clarified in order to determine the particular service that is being offered to the patients (Song, Qiu and Liu 2016). The required support from the employees and other stakeholders of business should also be derived for the implementation of the expansion of the health care facilities (Dafny, Ho and Lee 2017). Next, the cost that is required for the setting up of the expanded part of the business should be properly calculated and figured (Dafny, Ho and Lee 2017). Lastly, enough initiative should be taken in order to facilitate the successful establishment of the short stay ward along with the general surgical ward (Singh caes et al., 2015). The staff who will be required for attending the patients in the short stay ward have to be trained accordingly (Singh caes et al., 2015). Moreover, the sections in regards to the general surgical ward and the short stay ward should be clearly segregated and the purpose should be explained of the expanded facility should be explained to the nurses and other staff of the hospital (Singh caes et al., 2015) It must be noted here that in case of a health care facility, the data does not flow into the entity in a standardized way. A great deal of challenge has to be faced by the health care systems in terms of collection of data from patients, enrollees and other members. The health care systems deal in a diverse range of documents like the data collection systems, medical records, billing records, health plans and other related documents. The data that is essentially required to develop a service profile are the data in regards to the race and ethnicity of the patients, individual persona health records and electronic data health records and other systems of data. It must be noted here that the till that point is reached when the collected data has been better integrated by the entities, there will be a certain degree of redundancy that will be in the collection of data in regards to the race, ethnicity and other related patient information. Moreover, the methods that would be adopted for the collection of information should be integrated into the data flows that are operating in the current times. The issue in regards to the efficiency and privacy of the patients should also be considered (Parikh 2017). Therefore, the documents that should are needed to be collected for the purpose of analyzing and developing a service profile are the supply market sources document. This document will help in identifying the suggested external sources that will essentially reflect the supply market data that will result in the further development of the effective business strategies. A developing strategic commissioning plans document is also required. Therefore, the documents that will be required are Guidance on Developing Strategic Commissioning Plans, Options Appraisal, External Data Sources Template, Registers, Medication journals, Clinic guidelines, Documents for recording the details of the diseased. The service demand for the new service level would be that the patients who would need treatment for a day or two, could be accommodated in the short stay ward and treated accordingly. However, it must be noted here that the ward has the capacity to accommodate 12 individuals at once. Therefore, the facilities should be arranged in that particular way. The work methodology that should be utilized for the determination of the supply of nurses required to staff the new service level are that the nurses already attending the general surgical ward should be properly trained in order to carry out the attending of the individuals who will be admitted to the short stay ward. It can be easily deduced from the names that the patients who will be attending the general surgical ward would be accommodating those patients that need intense care, as they will be undergoing general and complex surgeries. On the other hand, the short stay surgical ward will be accommodating those patients who can be cured in a lesser degree of time and do not hold such complexities in terms of injuries or other diseases. This means that the nurses who are attending the general surgical ward patients will be readily able to treat the patients of the short surgical ward. The only providence that should be available is a proper training and guideline framework for th e purpose of distinctly making the process clear to the nurses and other staff of the hospital in regards to the nature patients in both the surgical wards and the level of service they need. There is no certain concern in regards to the skill-mix or staff education issues for the purpose of attending to the patients of the short stay surgical ward. This is because the patients of the general surgical ward need due care and attention as they are suffering from injuries or other disease that are complex in nature and need surgery. Therefore, the degree of skill that is needed to attend to the patients of this particular ward will be apparently higher than the skill that is required to attend the patients of the short stay surgical ward. Thus, it can be deduced that the nurses and other staff will not be facing any kind of issues in regards to the staff education. However, it must be noted here that the particular behavior will be different in case of the patients that are for general and complex surgeries and the patients who are to get well soon in a shorter period of time. It is the primary duty of the nurse manager to make this clear among the nurses and other staff so that they can understand the degree of difference in behavior and service between the patients of the general surgical ward and the short stay surgical ward (Parikh 2017). A cost centre budget might be beneficial for the nurse manger to control the expenditures of the wards (Dafny, Ho and Lee 2017). The advantages of the cost centre budget are that the implementation of a cost centre budget will help in the comparison of the performance of the service unit in terms of the short stay surgical ward and the general surgical ward. A cost centre budget will help the nurse manager in identifying the underperforming parts of the hospital or the parts that require excessive un-estimated costs. A cost centre budget will help in the identification of the centers that generate the largest amount of expenditure. The identification of the cost centers will also facilitate the fact that the management of the hospital will be able to target these centers as the primary areas where the cost management strategies could be applied. A cost center budget also helps in improving the reaction speed. This is because the cost center budget will help in the allocation of the m ost skilled and responsible staff that will try to reduce the cost in facilitating such a center, which will in turn improve the reaction, speed. A cost center budget will also enable the staff and the nurses to make decisions on their part, which will increase the degree of motivation and thus enhance productivity. A flexible budget refers to the particular budget that includes the calculation of the different levels of expenditure in regards to the variable costs that depends on the changes in the actual amount of revenue that is incurred. A flexible budget is prepared at the end of each accounting period and this particular budget involves preparation in accordance to the inputs. The flexible budget is next compared to the actual revenue incurred for the purpose of controlling the expenditures. Some of the benefits of the flexible budgets are that a flexible budget is useful for those businesses whose costs are closely related to the level of business activity. This particular method of budgeting also is useful in measuring the effectiveness of the services provided by the employees or the staff. Moreover, a flexible budget can be very easily updated (Barr and McClellan 2018). A particular disadvantage of the flexible budget is that the implementation of such a budget is difficult to administer and formulate. A flexible budget cannot be aligned with any kind of accounting software making the comparison of the financial statements with the budgeted statements impossible. Moreover, a flexible budget cannot facilitate the comparison between the actual revenue and the budgeted revenue due to the fact that the both the numbers are similar (Barr and McClellan 2018). Zero based budgeting refers to the particular method of budgeting in which the expenses that are estimated to be incurred by a particular business entity for a new accounting period is assumed to be zero. This means that the expenses for the new accounting period are calculated on the basis of the actual expenses that are incurred rather than on incremental basis. The advantages of zero based budgeting are that this particular method of budgeting will result in focused operations, lower degree of costs, a controlled and disciplined execution of the business strategies in regards to effective cost management. The disadvantages of zero based budgeting can be listed down to the fact that this particular method of budgeting is resource intensive in nature. Moreover, a zero based budget is exposed to a high degree of manipulation by the managers of the organizations as it involves short term planning(Barr and McClellan 2018). An output based budgeting refers to the particular method of budgeting that is dependent on the performance by the employees or the staff of the organization. It is that method of budgeting that ties the measurement of the individual or the departmental performance with the particular process of budgeting. The advantage of output based budgeting is that the amount that is allocated to a particular department has a direct link with the departmental performance. This inspires the department personnel to increase their all round productivity in order to obtain more monetary benefits that may be allocated via the output based budgeting method. A disadvantage of the output based budgeting is that this particular kind of budget is prepared from the baseline of the organization and construct a request for the budget from each department. However, the ultimate grant of the budgeted amount depends on the high-ranking officials of the management who may manipulate the figures or take decisions that are exposed to political influences (Miller 2018). Among the above mentioned three methods of budgeting, the particular method that would be most suitable for the nurse manager to implement in the hospital is the flexible budget. This is because the flexible budget essentially involves the preparation of the budget on the basis of the level of activities that are performed in the field of work. Therefore, this is the suitable method of budgeting. The three main areas of expenditure that may be considered while developing a cost centre budget are the expenditure related to the different surgeries that might have to be conducted for the patients in the general surgical ward; the expenditures related to the general pharmacy that will be installed within the hospital for the welfare of the patients. Moreover, the third major area that should be considered is that the expenditure in relation to the emergency ward should also be considered as the most critical medical cases are conducted here. Moreover, this is the ward where the most valuable medical equipments and applications are placed, the maintenance of which requires sufficient cost. An example of the cost center budget has been shown below that may be applied in case of the private hospital. The salaries and wage budget that has been prepared above consist of the mandatory remuneration components that should be received by a personnel in the health care sector. The assumptions have been made on the basis of the different salary components that are given by reputed health care institutions in Australia. Moreover, the overtime allowance that has been included in this particular table indicates the extra monetary benefit that will be received by the staff. This is on account of the fact that the nurses might have to do overtime duty on the account of the fact that the work space now has been expanded into an additional unit of short stay surgical ward (Dafny, Ho and Lee 2017). The conclusion that can be arrived at from the discussions in the preceding paragraphs is that setting up or expanding a health care facility in Australia is a rigorous process. Beginning from planning the facility to the preparation of the salaries and wage budget requires skilled analysis and evaluation. However, the service provided by these health care facilities and the hospitals is commendable and should be praised for the welfare carried out by these entities. Barr, M.J. and McClellan, G.S., 2018. Budgets and financial management in higher education. John Wiley & Sons. Dafny, L., Ho, K. and Lee, R.S., 2017. The price effects of cross-market mergers: Theory and evidence from the hospital industry. Kalyani, P., 2015. A study on implementation of community health insurance scheme in the cardiology department of a tertiary care government hospital. Journal Of Evolution Of Medical And Dental Sciences-Jemds, 4(18), pp.3124-3133. Kaur, A., 2015. Computerized Hospital Management Information System-Public And Private Sector. Global Journal of Computer Science Research & Technology, pp.1123-1134. Kumar, V., Patil, R., Patil, M., Mudbi, S., Kaveri, C. and Patil, S., 2014. Pattern of antibiotics usage in bidar institute of medical sciences,(BRIMS) teaching hospital, Bidar. Journal of Evolution of Medical and Dental Sciences, 3(29), pp.8122-8126. Miller, G., 2018. Performance based budgeting. Routledge. Ó hAlmhain, O., 2015. Medication safety officer in an Irish hospital: a financial cost-benefit appraisal (Doctoral dissertation, The Institute of Public Administration). Poola, D., Garg, S.K., Buyya, R., Yang, Y. and Ramamohanarao, K., 2014, May. Robust scheduling of scientific workflows with deadline and budget constraints in clouds. In Advanced Information Networking and Applications (AINA), 2014 IEEE 28th International Conference on (pp. 858-865). IEEE. Shah, J.N., 2017. Taking Specialist Surgical Services to the Rural District Hospitals at One Forth Cost: A Sustainable ‘Return on Investment’Public Health Initiative of Patan Hospital, Patan Academy of Health Sciences, Nepal. Kathmandu University Medical Journal, 13(2), pp.186-192. Singh, S., Ahalawat, I., Singh, B., Singh, S. and Chauhan, A., 2015. Study of Cost Analysis of in House Dieteary Services in a Tertiary Care Academic Hospital. Song, J., Qiu, Y. and Liu, Z., 2016. Integrating optimal simulation budget allocation and genetic algorithm to find the approximate Pareto patient flow distribution. IEEE Transactions on Automation Science and Engineering, 13(1), pp.149-159. Sudheer, G., Prabhu, G.R. and Sridhar, M.S., 2015. A study of prescription writing practices of doctors in geriatric age group patients in a teaching hospital. Jour of Evolution of Medical and Dental Sciences, 4(3), pp.322-8.

Sunday, July 28, 2019

Marketing Management Essay Example | Topics and Well Written Essays - 1000 words - 3

Marketing Management - Essay Example Therefore, more and more companies today resort to differentiated marketing through highly focused segmentation and targeting strategies. Product categories ranging from Fast Moving Consumer Goods (FMCG’s) to Luxury vehicles or Holiday packages to Hospital services are all using differentiation tactics to market their products and services to the desired market segments. Various levels of market segmentation can be observed from Mass marketing to Segment marketing, Niche marketing and Micro marketing. Mass marketing represents no segmentation in one end of the spectrum while micro marketing involves complete segmentation. For segmentation to be effective, the market segments should be Measurable, Accessible, Substantial, Differentiable and Actionable (Armstrong & Kotler 2000). Segmenting can be done on the basis of geographic, demographic, psychographic or behavioral factors. The effectiveness of the product’s marketing mix depends upon whether it conveys the desired message to the consumer and whether it finally prompts the potential consumer to become a customer. When the marketing mix is combined in a such as way to project the correct image in the mind of the consumer and offer a right price as well as be accessible to customer depending upon his lifestyle, the effectiveness will increase. For example, being a collage student, the income levels are low and thus price factor should be average.

Defining The Right Stuff Essay Example | Topics and Well Written Essays - 750 words

Defining The Right Stuff - Essay Example The right stuff is built around courage, yet also holds a simple humility to the dangers they face on a daily basis. The willingness to take a space flight to the edges of science while remaining coldly in control placed these men into a unique club, a fraternity where trust was not just to the program, but to themselves as individuals. When added up, these qualities become an air of confidence that demonstrates the trust they have in their own abilities as well as the ability of the equipment and ground crews. "The Right Stuff" is the selfless sacrifice that a man can make to risk his life for the advancement of his country with a simple and uncomplicated perseverance. The courage is demonstrated throughout the book with tales of space flights at the brink of human understanding and at speeds never before tested. When Gordon Cooper was landing a spacecraft, it seemed as if everything that could fail had failed. Electrical malfunctions and oxygen problems were staring at Cooper when he announces, "'Well... things are beginning to stack up a little,' said Gordo. It was the same old sod hut drawl" (408). In the face of impending disaster, Cooper was able to maintain his simple southern composure and as Wolfe says, "... Ol' Gordo had shown the world the pure and righteous stuff" (409). The men that possessed the right stuff we in an elite fraternity with men who also had the stuff. Never defined and never mentioned, it was an unspoken quality that bound the men together. Wolfe writes of these qualities that transcended rank and position when he says, "No, herein the world was divided into those that had it and those that did not. This quality, this it, was never named, however, nor was it talked about in any way" (24). It was a club that required special credentials yet were undefined outside the minds of the men. When speaking of the right stuff, confidence naturally comes to mind. Yet, it was not the over boasted confidence of a prizefighter. These men held confidence in reserve to be demonstrated. John Glenn, the midwestern rock of stability in the program, was subdued yet as Wolfe explains, "When he got his back up, he was formidable. He was not to be trifled with. In his eyes burned four centuries of Dissenting Protestant fervor, nailed down by two million laps that his legs had pounded around the BBQ driveway" (171). Glenn has the confidence that he needed to convince himself that he could succeed. He felt no desire to flaunt it or cheapen its value. The long hours of commitment to the program, the isolation, the hard work and grueling routine required sacrifice. Publicity had sacrificed their privacy and the program placed them in a position to sacrifice their life. With unfaltering selflessness, time and again they would expose themselves to grave danger. Alan Shepard's original foray into space was highlighted by a string of previous rocket failures. The suspense of the outcome was magnified by publicity and Shepard offered up his entire life to pull the flight off. He turned over complete control as if a sacrificial lamb, and as Wolfe recounts, "And then he had gone through with it. He let them light the fuse. He hadn't resigned. He hadn't even panicked" (269). Wolfe's book has forever etched the right stuff into the fabric of American bravery. It is

Saturday, July 27, 2019

Case analysis Study Example | Topics and Well Written Essays - 2000 words

Analysis - Case Study Example He speaks in a stream of words that refer to the world and how â€Å"screw up it is†, when he reflects back on the traumatic experience he underwent. Signs of PTSD can be activated by sounds, memories, and dreams linked to the past trauma (American Psychiatric Association, 1994). In addition, seeing the objects or the people who may have taken some part in the trauma may trigger the symptoms of PTSD. He desperately wants to call his sister because he feels that she could be a source of solace when he is in problems. Jack exhibits post-traumatic stress symptoms, which are classified into three DSM IV categories. First is the persistent re-experiencing of the incident, which is also referred to as the intrusive signs. In this category, the victim could be experiencing vivid recollections, nightmares and a feeling of re-living the incident. Second is the persistent evasion of any stimuli, which might remind them of the traumatic condition. Finally, is a state where the victim experiences hyperaousal condition that causes hepervigilance, sleep interruption, and startle reflexes (Yehuda et al. 2002). The consequence of all these behaviors is some level of mental distortion, which prevents the victims from taking part in their daily activities. Other signs include bad temper, emotional liability, agitation, and sometimes eruption of violent behavior. If Jack is not treated on time, he may result to substance abuse in an attempt to seek self medication. Depending on the duration that Jack has suffered from this disorder since he experienced the traumatic event, the disorder can be categorized based on the DSM IV 4 including acute stress reaction, acute PTSD, chronic PTSD and delayed onset of PTSD. A multiaxial Diagnostic System commonly denoted as DSM-IV-TR uses diagnostic system with 5 levels used in the classification of disorders and illnesses. These five levels assist whoever is providing a

Friday, July 26, 2019

Changes in the Demand and Supply of Cooking Gas in the U.S Research Paper

Changes in the Demand and Supply of Cooking Gas in the U.S - Research Paper Example This paper describes current state of American market for cooking gas in terms of the volumes of demand and supply at a time of the introduction of new technology of gas production. There is also a grafical illustration of these changes in the diagram in the paper. Cooking gas is one of the basic items whose demand and supply has been very unsteady over the years 2011-2013 . These situation led to changes in the prices for cooking gas in the U.S. The new engineering tools have resulted into boom in the supply of natural gas products, hence a change in the consumption pattern for cooking gases. Natural gas has become a preferred energy source in the U.S. and has served as the replacement of the old and popular coal-fired generations and nuclear gas in some circumstances. The U.S. has faced a new challenge in meeting the growing demand for natural gas products, particularly cooking gas, as the supply of natural gas products with the the introduction of new technology significally rised. The report by the EIA revealed that the demand for natural gas has been fueled by the fast increasing industrial energy demand. The industries are preferring natural gas over other sources of energy given its economics value such as reduced negative externalities such as pollution and affordability These changes in the prices of natural gas have given rise to speculative demand for natural gas in the U.S. Given the price elasticity of demand for natural and cooking gases in U.S., any little change in the demand for these products results into a significant change in prices.

Thursday, July 25, 2019

In what ways does low-wage work involve more Essay

In what ways does low-wage work involve more - Essay Example (Miller, 1992) Normally, a married couple shares household expenses making it easier to support the financial needs of the family. This way, married women have ample time to do housework and duty as a mother. In the case of single mothers, the only way she could increase the income is by increasing the working hours. It means that a single mother usually ends up sacrificing her leisure time with her children in exchange for the income she would earn while working. For example: Jack is earning $5,000 a month working 8 hours a day as a manager in a five-star hotel whereas Cindy earns only around $500 a week working 8 hours on a part-time job as a waitress because she is taking care of her child as a single mother in the morning. For Cindy to be able to earn $5,000 a month, she will have to work longer hours so she financially supports her child. For Cindy to earn the same earnings of Jack, she will have to work for a total of 80 hours a month. [($500 / 8hours) = $62.50 / hour; $5,000 a month / $62.50 per hour = 80 hours a month] (Jones, 1999) Yes. I agree that the U.S. government should protect the workers and their retirement savings from a similar case with the Enron. The pension law prepared by the Department of Labor clearly states that each employer has the duty to provide the 401(k) plans for its employees. In this case, the trustees who are responsible in overseeing the 401(k) plan as well as the top executives or directors who monitors the plan should be held liable to employees in case of the court could prove that there was a breach in the fiduciary duty. (Dugas, 2002) The main cause of Enron’s bankruptcy was illegal in the sense that the top executives of the company manipulated the corporate statement of account for many years in order to mislead the public shareholders with billions of dollars and eventually abandon its employees with their pension funds. (Jezer, 2002) Setting the corporate top executives who are

Wednesday, July 24, 2019

Critical Response Essay Example | Topics and Well Written Essays - 250 words - 1

Critical Response - Essay Example Therefore, a liberalist government ensures that all persons are subjected to the same laws (Hobhouse, 2009). A socialist government refers to a government, which is characterized by the basic components of a society that has no social classes. Thus, this form of government aims at controlling all the production and distribution means. According to socialist governments, this control is essential since it does away with competition and makes people equal. Another component of socialism includes the absence of private property. As such, every member of the society gets an equal share of medical care, earnings, and necessities. The main goal of a socialist government is to ensure that all member of society achieve equality, thus eliminating inequality and large gaps between the rich and the poor (Jennings, 2004). Liberalism is different from socialism since liberalism advocates for adherence to the rule of law (Hobhouse, 2009). On the other hand, socialism holds that the state should be the sole producer and distributor of goods and services (Jennings, 2004). One of the governments that have utilized liberalism is the Canadian government. Canadian politics started to be dominated by the idea of liberalism before the 1960s. Liberalism had immense success in Canada as it helped achieve individual rights, liberty, and free markets (Hobhouse, 2009). With regard to socialism, one government that has succeeded in using the ideology is the Chinese government. The People’s Republic of China can be termed as one of the most successful form of a socialist government. Socialism in China has been effective in meeting the goals of the liberal ideology (Jennings,

Tuesday, July 23, 2019

Political Act Essay Example | Topics and Well Written Essays - 1000 words

Political Act - Essay Example He resigned the Yugoslav presidency amid demonstrations, following the disputed presidential election of September 24, 2000. (wikipedia.com). He surrendered to the JSO (an elite group of police in Serbia), to avoid forced arrest in April 1, 2001. This put in compliance with an American deadline. The warrant had previously been made on suspicion of corruption, abuse of power, and embezzlement. The charges were domestic. The legitimacy of the arrest was not proven since Milosevic surrender; however putting Milosevic in jail is not legal. The investigation does not have a hard evidence to convict the former president. The Serbian Prime Minister Milosevic act during the war convicted him for committing war crimes. During the Yugoslav war in 1990 and Kosovo war in 1999 he conducted his own defense at the International Criminal Tribunal for the former Yugoslavia, where he stood accused of crimes against humanity, violating the laws or customs of war, grave breaches of the Geneva Conventions and genocide. The decision of the court of not giving him the proper medical treatment is legitimate in the sense that he is convicted of a crime, but the said action is illegal since every person is entitled to have a proper treatment. His trial ended without verdict because he died during the proceedings. He suffered from heart ailments and high blood pressure. In the case of President Milosevic he had made a legitimate act during the war since he is the president; however he violated the laws of war and the Geneva Conventions. The political acts performed by Milosevic are a good example of legitimate act but legal. There are also cases wherein political act is legitimate but it does not necessarily need to be legal. In the case of the American and the British decision to attacked Iraq and engaged into war is legitimate. In the inquiry of people in the website of Noam Chompsky one question goes like this: "Do you think that, after the unjustified and unjustifiable war against Iraq, the world will lose the meaning of its existence, like in the field of language, when we lose the grammatical rules Will we automatically lose the reference of the meaning of sentences, and consequently the meaning of the world around us" Noam answer this question by citing one statement done by a follower of the Iraq war, Michael Glennon, who argues that we should recognize that international law and international institutions are what he calls hot air. They have proven their inapplicability by the fact that the United States disregards them, and he says it is right to disregard them, and the United States must maintain the right to use force as it chooses, independent of these institutions, which we simply have to dismiss and disregard. The act of Americans and British against Iraq has gain criticism throughout the world. But the said act is legitimate. The legality of attacking someone is not being followed especially during the time of war or the need to have a war. In the case of the American President he needs to make decisions depending on the

Principles of communication in adult care setting Essay Example for Free

Principles of communication in adult care setting Essay Outcome 1 There are many different reasons that people communicate this maybe to let someone know that they are hungry or to say that they are unwell, it maybe that someone would just like to have a talk, people often communicate to voice their opinions and sometime to influence and motivate others. Communication is a major part of our active lives and is a social activity. It maybe verbal though speech, reading and writing or nonverbal though body language. Good communication throughout adult social care can only have a positive outcome. It creates a good working environment for both staff and the individuals we support, it can help all involved to relay messages to one another and other professionals to help the individuals we support, giving confidence and trust. Read more: Reasons to communicate  essay Outcome 2 Every Individual is an individual and should be treated so. However in some circumstances this may be difficult to overcome immediately. You need to establish if an individual is deaf/mute, or suffers from other disabilities which may impair there language and or communication skills. These can be overcome when you make an effort to establish the needs of an individual. Speaking slowly and clearly and whilst looking at the individual, will allow the individual to respond according to their needs/preferences. A range of communication methods are: Body language, eye contact, facial expressions, non verbal and verbal communication. Tone of voice, pitch of voice, gestures, hand and body, and British sign language. It is important to respond to an individual’s reactions when communicating because of the individual’s needs. So you can provide an accurate response, to promote empathy and a shared understanding to avoid the individual becoming more distressed, frustrated or con fused. Outcome 3 Individuals from different backgrounds will use communication in different ways by interpreting things in different ways, what may be accepted to one  culture may be completely different to another. It is important to refer to care plans to ensure that individual cultural beliefs are respected. Some barriers can be difficult to overcome, in many communications, the message may not be received the way that the sender originally intended. It is vital that the communicator seeks feedback to check that their message was clearly understood. Barriers may occur at any stage in the communication process, messages may become distorted or misunderstood, this can cause confusion, the use of jargon, over complicated or unfamiliar words. Lack of attention, interest or distractions. Physical disabilities, such as hearing or speech difficulties. Non-verbal communication. Unfamiliar accents/ language. Overcoming barriers in communications can be done by ensuring that individual’s needs and/or disabilities are known thoroughly and time and care is taken to ensure the correct message or instructions are heard and/or understood. Misunderstandings can be avoided or clarified, by ensuring you are communicating to the Individuals needs. Talking slowly and clearly. Using the correct terminology, and the correct facial expressions. There are many ways for individuals to access extra support to enable individuals to communicate more effectively, this can be through colleagues, individual’s family, friends, social worker, their GP, specialist nurse, occupational therapist, pharmacist, psychologist, psychiatrist. There are support groups available including translation services, interpreting services, speech and language and advocate services. Outcome 4 Confidentiality is a set of rules or a promise that limits access or puts restrictions on certain types of information. In day to day communication, confidentiality is a must. Things that you are told confidentially should be kept that way unless you are discussing the matter with an agreed other. Like a nurse, colleague or social worker. You do not talk about work related topics or individuals as idle gossip. There could be possible tension if you were ask to not say anything but due to duty of care, you have to let the agreed others know of the situation. I would seek advice from my manager  or supervisor during a supervision or confidential meeting if I felt that a service users information was being used in a incorrect way I would report this to my senior as soon as possible.

Monday, July 22, 2019

Alabama Immigration Law Essay Example for Free

Alabama Immigration Law Essay Policy Analysis I Paper CJA 463 Policy Analysis I Paper The new Alabama Immigration Law has set a new get tough standard for immigration law and policies. The law â€Å"[outlaws illegal immigrants from receiving any state or local public benefits, bars them from enrolling in or attending public colleges, and prohibits them from applying for or soliciting work]†. (Fausset,  para. 11) The Alabama Immigration Law also forbids the harboring and transport of illegal immigrants. The law also outlaws them from knowingly renting any type of facility or property and does not allow them to work any where in the sate. If a company has an illegal person on their payroll then it makes it an illegal practice to not hire a legal resident. A big issue that has come up in many debates is the fact that schools now have to verify the legality of students in their schools. It does not ban students from attending the school but it does require that the schools keep a report and send it in to the state board of education. Another issue is that the police department must detain any person that can no provide documentation of being a United States Citizen. The Governor of Alabama, Robert Bentley, initiated this bill into congress and it was passed. The bill takes effect on September 1st 2011. Opponents of the bill state that it is unconstitutional. Some of them even saying that it is going back to the pre civil rights era. People are afraid that students will be afraid to attend school in case they are found out to be illegal. If they are found to be illegal then their parents and family could be kicked out of their home, fired from their jobs and they could lose any benefits that they may have making it impossible for them to live. The fear is also that they will be harassed by other kids at the school making it hard for them to attend and learn. The constitutional issue that arises is the discrimination factor. Illegal immigrants are being discriminated against because of their background. It is against the constitution to do that. This has many people angry and looking to overturn the laws in Alabama because of this. This law is more of a regulatory policy because the government of Alabama passed the law to ban illegal immigrants from the state and the laws to enact this ban are going to be taken into effect. The policies and laws surrounding this new act will affect many people and organizations. The illegal immigrants are going to be affected but the police department will have to make a special unit to handle the illegal immigrants or the suspected illegal immigrants that are stopped and detained. This will cost the taxpayers more money and will cost the police department more money because they will have to build bigger facilities, hire more work force and ensure that everyone is multilingual that works on these task forces. Those that do not have the funds to build bigger holding facilities will have to incur the costs to transport the illegal immigrants to other facilities within the state to hold until another unit comes in and verifies their status. The schools will have to hire a whole team that counts and ensures legal status for all children in the school. This unit would need to be multilingual to help with the needs of the illegal immigrant children and to ensure they knew what to do with these statistics. The school system will incur many costs because the unit will have to research and prepare a report stating their findings to the state board of education in Alabama. The state as a whole will be affected because employers will be afraid to hire anyone that does not â€Å"look† American. The employers have to hire another set of employees just to handle the paperwork involved in the e-verify system and to ensure all of their employees are legally authorized to work in the United States. This will cost the employers more money and will leave them little to no room to give incentive raises or merit based raises because of the new jobs this will entail. When new jobs are added, more taxes and insurance is required causing some places to maybe even shut their doors.

Sunday, July 21, 2019

Business Proposal On Tailor Made Adventure Holidays Tourism Essay

Business Proposal On Tailor Made Adventure Holidays Tourism Essay This report puts forth a unique business proposal, based on tailor-made adventure holidays. This business plan encompasses unique holiday packages for adventure lovers residing in the United Kingdom, attractive deal of prices and promises of delivering a true value for money experience to our customers, a clear understanding of the market, the anchoring segmentation, marketing and pricing strategies that confirm a competitive edge over existing players in the market, along with the financial projections made in light of realistic terms and conditions. To deliver our customers an entire experience to value, rather than a mere service for a value. Our aim is to make it a very simple and pleasant experience for our customers at every step, i.e. right from the time they consult us to bookings made, to the time their trip comes to an end and even after that we intend to live up to the needs of a good and lasting customer relationship. To encourage eco-tourism. Our second aim is to actively encourage eco-tourism. Any kind of harm caused to the ecology, if witnessed, would certainly not be entertained. Our effort towards this aim would be, say, taking care of the camels during camel safari that is amongst one of our packages for trip to Rajasthan in India. Also, not causing any kind of disruptions to the space and milieu of various animals, during trips to forests, would be highly acknowledged. Especially, during trips to forests in Africa which form a paradise for several endangered species. Our objectives are: To be the first choice of our prospective customers. We wish to be the first choice of the adventure lovers in the UK, seeking to book adventure trips for themselves. To rule the niche market of exclusive tailor-made adventure holidays. Considering the fact that we belong to an extremely niche market, it is one of our prime objectives to dominate the market, where customers come to us by choice, and not just by chance. To cover as many as, all the adventurous destinations round the globe by 2020. We intend to take our customers to numerous destinations to adventure the real variety of adventure! Right from the soft adventures like balloon safaris through the royal palaces of the incredible Rajasthan in India to extreme adventures of confronting the ultimate wildlife in the bushes of Amazon. In years to come, not only cover, but we also intend to discover such adventurous destinations round the globe that are still waiting to be seen and experienced. Product PRODUCT The product we would be offering is the various packages to the destinations mentioned below. Destinations Europe Asia Africa Polland India Spain Thailand Amazon Turkey Tanzania Uganda Initially, we have chosen these eight destinations because, they exhibit variety in adventure. Our packages to these destinations would be promoted by the following names: Phenomenal India Wild Tanzania Thai venture Enticing Poland Frantic Amazon Sensational Spain Kingkong Uganda Thrill In Turkey CHARACTERISTICS OF OUR PRODUCT Exclusively for UK residents wanting to book an adventure tour. Our main focus as far as customers are concerned, are the people residing only in the United Kingdom and the ones who want to go for an adventure trip in particular. Tailor-made in true sense. We are different from other tailor-made tour companies as we provide for freedom of choice in every sense. For e.g. definitely, apart from our advice and suggestions; our customer is given a wide range of choices to make according to his requirement and convenience with respect to selection of hotel rooms (whether deluxe or economy), option of booking Air tickets with us, including or excluding the meal option and so on. Also, our customer is free to decide the combination of adventure activities within a destination, like, he may choose a combination of Tiger Safari and Paragliding in two different places within India that we offer. For all age groups. We are open to all age groups because we offer a mix of soft as well as extreme adventure. The customer decides the price is our key selling proposition. Other agencies offer packages inclusive of all its features for a set price. We would offer only what the customer is seeking for and he pays only for what he chooses. Thus, it is the customers choice of place, adventure and price too! All procedures are just at a click of a button. Our official website would provide for easy accessibility to complete information of our products, booking and payment procedures and all the required guidelines to our customers all over UK. Market analysis Market research is just like the foundation of any business research. Thus, it is one of the most crucial functionality that makes a piece of information more reliable and evident. Businesses, small or large, need this kind of research, not only to keep a track of the market, but also, to understand what and how certain strategies need to be introduced into the business to keep in pace with the uncertain market situations. For a start up business like ours, market research and analysis is of great onus, to determine the feasibility of a new business. Our market analysis comprises of reports from Keynote and other websites like CNBC, that discuss about the UK travel market. The following data largely talks about our market, the customer behaviour persisting in the market and the trends, that in turn suggest us how can our business reach the desired levels of profit. TRENDS IN OUTBOUND TOURISM According to Keynote, the UK tourism market, in total is divided into three categories namely, inbound, outbound and domestic. The combined market yielded  £74billion in the year 2008; out of which the contribution of domestic and outbound was as good as 77.9%. The outbound market increased by 20.6% during 2004-2008; being quite remarkable. (KEYNOTE: A Report on Overseas Tour Operators, 2009) Analysis The table above clarifies the total UK market for tourism. This table was used to identify and understand value and number of overseas holidays made. It implies that outbound travel or overseas trips are greater than others, by value. This says, in UK tourism market, role of outbound is significant. This also means UK population, appreciates trips abroad and hence would buy our packages as we offer mix and range of many countries. PATTERN OF HOLIDAY TRIPS ABROAD Statistics highlighted by Keynote show, that holiday trips both domestic and abroad, estimated up to 120 million; almost equating to two holidays per resident. Figures put forth a lucrative amount of 64.1%, being the share of the total amount of money that people in the UK spend on holidays abroad. In volume (Million Trips) By value ( £ Billion) (KEYNOTE: A Report on Top Markets: Transport Tourism, 2010) Analysis This report was used to identify holiday trips made abroad. Trip abroad can mean a visit to family or friends, or a business trip, or a holiday trip. These two graphs help us in narrowing down to holiday trips only. This shows customers spending on holidays abroad. According to the graphs above, although the outbound holiday trip is less in number as compared to domestic trip (by number of trips made); but, is definitely much superior with respect to value. It can be understood as; value of one overseas trip is equal to value of three domestic trips, concerning the price of package. This also shows outbound holiday trips generate more money than domestic trips. ADVENTURE TRIPS MADE, IN PARTICULAR It is interesting to note that, average expenditure made on activity trips abroad is much higher than that of domestic ones; which is estimated up to a significant  £1,000 in comparison with a mere  £193 respectively. By Volume (Million trips) By Value ( £ Billion) (KEYNOTE: Report on Activity Holidays, 2009) Analysis This report from Keynote helps us to narrow down to adventure holidays in particular. This data is used to investigate, the interest and buying behaviour of UK population towards activity holidays. Total holiday trips abroad comes to 39 £bn, and the total of adventure holiday trips abroad is 7.7 £bn. These figures tell us that out of all holiday trips made abroad, 20% are only for adventure. This is a very positive figure for us, because, there are so many types of holidays like, Sightseeing, Beach holidays, Historic attractions, Honeymoon holidays, Spa holidays etc. Amongst this scattered range, adventure holidays has a good 20% share, which says all; that people in UK like adventure holidays and they spend too accordingly for it. RANKING OF DESIRED DESTINATIONS The following are the favourite destinations, where people prefer to go for holidays. Especially, 13.4 million visits have been made solely to Spain, which makes way for it to top the list of most preferred holiday destinations that people of UK tend to choose. (KEYNOTE: A Report on Travel agents and Operators, 2009) Analysis These are favourite places where people of UK like to visit. According to this report, largest number of tourists is for Spain. We have used this report, to decide onto the choice of countries to offer to the customer. Looking at the statistics, we chose Spain, Turkey, Poland and India, as these are the destinations consumers like to visit. Our other choice of country i.e. African countries is done for a reason that, several UK consumers are yet to explore these regions as tourist places. Our research and observation shows, African market for adventure holidays is still unexplored and untapped for UK customers and the beautiful aspect of this is, the variety and thrill in adventure that Africa has; is what UK consumer will love. So, what intend to offer places they typically go in accordance with what they like and also place that they would like to go, if given a chance. It is more like introducing African adventure holidays to UK consumers in a refined and tailor-made way. US, the second favourite, will be offered in years to come. ROLE OF INTERNET IN BOOKING TOURS (KEYNOTE: A Report on Holiday Purchasing Patterns, 2009) Analysis This table is been used to see the importance of internet for holidays. The chart above reflects the source of information for the last holiday taken in last 12 months (in % of adults) This table supports that, internet is the largest source used by people to book their holidays. This would be very fruitful to us because, as we are a virtually operating tour company, we would have the largest number of potential customers finding us and seeking information. The figure for information from tour operator is also pretty decent. So, in a way, we are likely to benefit in this situation, both, through internet users as well as our physical presence. CUSTOMER SOPHISTICATION According to a Keynote report based on Purchasing Patterns (2009), customer sophistication in terms of their awareness about technology usage has seen a steep rise. Moreover, their ideas about holidays have only and only grown clearer about how exactly they wish to design their trips; further adds to attract them towards our type of service. A survey by CNBC says, Holiday Are a Necessity for Britons Further it mentioned that, Despite the fragile economic recovery, 91% of Britons surveyed are still keen to take their annual holiday, according to the British Travel Awards. Lorraine Barnes Burton, CEO of British Travel Awards, told CNBC Thursday that people are more likely to cut back on other discretionary spend before they cut back on their holiday (CNBC SURVEY, February 2010) FORECAST With respect to a report on Keynote, activity holidays abroad are expected to grow from 5.6 million trips to 6.1 million trips during the year span from 2009 to 2013. Moreover, the expected increase by value, during the same span is  £5.3 billion to  £6.7 billion. (KEYNOTE: A Report on Activity Holiday, 2009) Analysis Considering factors like recession and consumer spending, tourism is definitely in a little unstable situation. But the best part is, things are moving towards positive and the forecast table supports this. Outbound activity holidays are expected to rise in the next three years. The growth is predicted to be comparatively higher in 2012 and 2013. Forecasts further show that outbound activity holidays will continue to generate more revenue compared to domestic activity holidays. There are few more implications regarding the forecast related to Political and Economical issues. Factors like, more specific regulatory issues relating to tour operator licensing and customer safety and restrictive entry visa requirements. There was decline in UK GDP in 2009. However, 2010 observed a 1.2% increase and the prediction for 2012 expects a rise by 2.5%. COMPETITORS As mentioned earlier in this report, we belong to an extremely niche market. Our research says, there are quite a few tailor-made tour operators and travel companies specialized in designing adventure trips; but very few direct competitors i.e. both tailor-made as well as specialized in adventure trips in particular. This gives us a stronger chance to make our presence felt in the market with the help of appropriate strategies. The following are our indirect competitors: Tailor-made holiday Tour operators Tailormade Travel Kirkir holidays Travelbag.co.uk Kuoni travels Audley travels Theres a long list, of about 40tailor made holiday operator companies in UK. These are the most known and popular. They are not direct competition, but there is obviously a threat because they have adventure holidays. There is another aspect to this too that, customers who like tailoring their holiday might look for tailor made adventure holiday as well. Adventure Holiday operators The Adventure Company Explore! World-wide Adventure Travel Adventure Sports Holidays Activities abroad Footloose Adventure Travel Addicted to Travel Active Adventure High Adventure and Wild Expedition These are the tour operators which have only adventure activities. They are even bigger threat, because customer looking for adventure holiday would not necessarily try for tailor made holidays unless he is looking for same. The following are our direct competitors: Tailor-made adventure tour operators Wild Frontier Adventure travel Adventure tours and Tailor made holidays Tailor-made Explore Adventure Holidays Responsibletravel.com Imaginative traveller These four are our main direct competitors, all UK based. Undoubtedly, these travel companies have a wide range of destinations to offer. But, they tailor only to the extent of preferred types of rooms in a hotel, flight bookings. A customer is definitely free to state specifications if any; but, anything more than this might or might not be arranged for. This is what is common in all these adventure tour operators. How are we different from our direct competitors Intensely Tailor-made: We welcome choices made by our customers in light of not only hotel rooms, flight seat specification; but also, to the extent that our customer is free to choose his own adventurous activities at various destinations that we offer. The Kingpin pays only for what he chooses to: By this we mean that our customer has the liberty to make a choice of even the activities at the destination he decides to go. He can choose his own combination of adventure according to his preference and most importantly pays only to the extent of what he chose. Thus, our packages have flexible pricing benefit. Strategy formulation Target segment Our segmentation is divided in two parts: By Age We would be considering all the age groups. Especially, age group ranging from: 30 years-49 years. While, 18 years-29 years and 49+, if applicable. By Class Affluent class. Upper middle class. Basically, our customer can be anyone who can afford to spend an average of  £1,000 for holiday trips as we provide for a blend of adventure with desired levels of luxury. The following table represents the weekly disposable income categorized by age. Considering this information can help us know who can be our prospective customers and how can we generate sales. (KEYNOTE: A Report of Market Assessment on Extended Financial Families, 2005) Analysis Age groups ranging from 30 years-49 years have the highest weekly disposable income; which also form our prime focus for selling packages. Second highest is the age group that ranges from 50 years-64 years of age; which implies that these are people who have money but most probably might not be keen to go for extreme adventure trips. So, we can sell them our packages that ensure soft forms of adventure, say, a balloon safari Rajasthan, India or boat cruise in the forests of Amazon. It shows that we have a good amount of prospective customers. It reflects that the market indeed has the type of customers we looking for, who can potentially buy our services if we can reach them. Competitive position The following table is a glance of what our direct competitors are offering and how different are we, to this regard. These are the specimen forms that are provided in either of the cases under specialized tailor-made holidays. DIRECT COMPETITOR VENTURE FUN TOURS CUSTOMERS PERSONAL DETAILS CUSTOMERS PERSONAL DETAILS CUSTOMERS CONTACT DETAILS CUSTOMERS CONTACT DETAILS CUSTOMERS POSTAL DETAILS CUSTOMERS POSTAL DETAILS EXTRACT INFORMATION: like, how did they hear about us etc. EXTRACT INFORMATION: like, how did they hear about us and so on. DATE OF TRAVEL DATE OF TRAVEL CLASS OF TRAVEL: Business/Economy DURATION OF TRAVEL: Default or set by customer. OTHER SPECIFICATIONS INCLUDE: Flight only/ Self drive/Camper van/ Coach. OTHER SPECIFICATIONS INCLUDE: Flight details- Economy class/Business class (both for International Domestic flights) Preferred Local transport- Coach/ boat cruises/local trains. Meals: Yes/No ; if yes, then Vegetarian/Non-vegetarian; Meals on certainly specified days; Go for the default program. CHOICE OF DESTINATIONS CHOICE OF DESTINATIONS CHOICE OF HOTEL CHOICE OF ROOMS IN HOTEL: Deluxe/Economy/Suite. CHOICE OF DURATION AVAILABLE PACKAGES AVAILABLE PAKAGES AVAILABLE ADVENTURE ACTIVITIES: By Default or chosen by the customer. PRICES OF PACKAGES (fixed) PRICE OF PACKAGE: Set by Customer. SPECIFICATIONS, IF ANY FURTHER SPECIFICATIONS SWOT Analysis The following are the strengths of our business, which grants us certain opportunities: STRENGHT OPPORTUNITY 1. Intensively personalized/tailor-made. Customers needs completely meet our offer. 2. Price of customers choice. Customer is free to stick to his budget. 3. UK has large no. of holidays abroad. We have a large prospective market to attract. 4. 20% of total holidays abroad comprise of adventure holidays in particular. A Large number of people from UK like to go for adventure trips. The following are the weaknesses that might probe into a threat to us in respective ways: WEAKNESS THREAT 1. We are yet to enter the market. The existing companies are presently more recognized. 2. Acts of terrorism tend to badly affect tourism. Reduced sales are a loss to the company. 3. Reduction in the currency rate of Sterling Pound due to recession. Might affect the spending ability of people on holidays thus, may lead to stagnancy in sales. + Pricing Strategy: Our pricing strategy would be Skimming Pricing. Segment: This pricing strategy implies skimming a segment of customers in the market; as, in our case it is mainly the rich class and upper middle class people. Cost of Production: Our average cost of production per package is approximately  £1,000. This includes payments to all our non-labour resources right from hotels/resorts to flight booking to activity operators to local transport providers so on and so forth. Cost Differentiation: It is not possible for us to compete much on grounds of cost differentiation. Hence, our prices are not very different from what other service providers like us are offering, but our service is undoubtedly more personalized. At the most, we can probably give certain discounts in peak season to our customers. For example, discounts for couples or kids in a family, who are below 10 years of age or school/college trips. Negotiation with Suppliers: Negotiation with suppliers might enable us to procure concessions on costs, so that we can either yield a greater profit margin or give discounts to customers to expedite sales. Competitive Pricing: The prices of our packages range from a minimum  £800 to  £1,500 and higher, depending up on how much a customer is willing to spend. This price though is for 7 to 8 days, unless the customer wants to pay more and extend his holiday; other operators quote this price for approximately 15 days. But, we justify our prices because of the extent to which our packages are flexible and personalized. Marketing strategy Throughout our main marketing tag line would be; YOUR place, YOUR priceà ¢Ã¢â€š ¬Ã‚ ¦ thrill too of YOUR choice!!! Web page: Our official website would be the prime place to promote our service. Hence, we would aim to build a very strong and impressive web page. Our web page would be clear and easy to understand. We would provide for online chat service. If the customer has a query or complaint, this service would facilitate personal contact. Online ads: As we are virtual travel operators, next best choice would be online ads. Online ads reach to large audience at a fast rate and are cost effective as well. For this, we would use Business Internet Directory and Axandra; which would cost us  £289/year and  £52/month respectively. We may also opt for such other online services that offer us still lower prices. Another advantage of this strategy is that we get to choose a keyword for which we want to come in first 10 choices in search engine; so that our customers can find us easily. Digital displays: We wish to have our digital display and banner at Heathrow International Airport. The digital display would have clips of destinations and would depict the tailor-made aspect clearly. The banner (1533/month) would show picture of a popular destination with the name of our company. Expenditure in both the cases would be  £1,533/month. Such ads would be displayed only six times in a year, i.e. those six months would be during and around the peak season. Billboards: Billboards would be put in four main city centres of UK; mostly in Finchley, London and the one in Cardiff. It would be for four months in a year in each of the cities. Billboards will have new features or aspects each time. This would cost us about  £500/month. Brochures: Brochure distribution in city malls would also be done. Around 200-250 brochures and pamphlets would be distributed, say, on any four days of a month. Tie ups: We would try to tie up with restaurant joints like Pizza hut or Burger King and convince them to have a contest or something. The trips awarded to winners then would be managed by us. Universities: Contacts would be made with Universities and our contact details would be furnished to them. We intend to help students by providing them information or internal interviews for their dissertations or research on any topic related to travel, tourism and hospitality. This would make us popular among students and universities. (All costs of advertising are included in Costing, under the heading Advertising.) Costing Costing here will cover costs that would be incurred initially, i.e. at the time of establishing the business; the monthly expenditures like, the rent, electricity charges, salary etc; costs incurred depending up on the type and the number of employees we would be hiring; also, costs anchored to our packages. The following are the costs represented in a tabular format along with their explanations. INITIAL AND MONTHLY COSTS: INITIAL COSTS (In Pounds) Security Deposit 1,000 Rent 500 Equipments 2,500 Advertising (6months) 10,000 Registration 350 TOTAL: 14,350 £ Explanation: Initially we would require paying a security deposit of  £1,000 i.e. double the rent, along with the rent of the first month being  £500. So, that makes it  £1,500 towards rent in the first month. Equipments would include computer systems, printer, scanner, fax machine, Xerox machine and so on. We would enter into a contract with an advertising agency for six months, which would cost us  £10,000. Cost of registration would come up to  £350. MONTHLY EXPENSES (In Pounds) Rent 500 Electricity 100 Water 40 Telephone 16 Stationary 1,000 TOTAL: 1,656 £ Explanation: Monthly rent would be  £500. We would get into a contract with SWALEC, according to which we would have a fixed post-paid amount to pay every month, which would be  £100 each month, which comes up to  £1200 per year. Water charges incurred would be approximately  £40. A special deal with Talk Talk service providers would grant unlimited international calling in a fixed rate of  £16 per month. Stationary would include pen, pencils and erasers, staplers, punching machines, papers, files folders and so on. STAFF WAGES: TYPE OF STAFF (In Pounds) Manager (Salaried Employee) 1,800 Customer service Executive (Full time) 1,200/Month Customer service Executive (Part time) 472/Month TOTAL: 3,472 £ Explanation: We would employee a Manager, who would be a salaried employee and would be paid  £1,800. We would require to employee a full time Customer Care Executive, who would be paid  £1,200 each month. We would also recruit a part time Customer Care Executive having a salary of  £472 per month. COSTS OF INDIVIDUAL PACKAGES: The cost of individual package means the cost incurred to make a particular package. This cost includes expenses to reach to different activity operators; which refers to contacting them or making contract with them, or giving them information or getting information. This cost is counted under the head of telephone cost. (Example: calling the operator dealing with winter sports in Poland and making the deal.) There is no cost involved for signing the deal, its a rapport built by communication modes like emails and telephone. This essentially lets the suppliers know that we too exist in the market, and that we can provide potential customers to them as well. This makes a win-win situation possible for both the parties. With time, we would get more and more familiar with suppliers in the market. Good supplier-relationship will lead to the scope for acquiring concessions also. Keeping aside the profit margin as  £150- £200, all the remaining price of the packages that range from  £1000- £1200- £1500, is the cost behind the packages that we would incur. In the third year, we expect a reduction in cost of sales, as we would be getting discounts from suppliers. Staffing resourcing STAFF Initially, we would be employing: One Manager. One full time Customer Care Executive. One part time Customer Care Executive. The following are the details of their job profiles, criteria of selection, likely remuneration and methods of recruitment. Type of staff : Manager Job profile : Managing and co-ordinating the team of customer care executives. Communicating courteously, in case required to deal with a client personally. Analysing market and financial statistics to mould strategies if necessary. Handling customer complains. Establishing contacts and networking with various hotels, resorts and activity operators, being one of the main demands of our service. Training the staff. Job specification : An MBA graduate or holder of a post graduation degree in Hospitality Tourism. Preferably should have a work experience of minimum one year. Excellent communication skills required. Must know to implement leadership qualities. Well versed with basic managerial skills. Remuneration :  £1,800 per month i.e.  £21,600 per year (8 hours/day, Mon-Fri, salaried employee) Type of staff : Customer care executive Job profile : Receiving calls of the customers. Handling customer queries. Suggesting and advising customers to design trips that best suits their choice and budget. Explaining the features of the various products if required. Co-ordinating with the resort and activity operators based on the instructions given by the manager. Managing the data base and information system. Job specification : Any graduate, preferably in the fields of Management or Hospitality Tourism. Preferably should have some work experience in any kind of hospitality service. Must possess excellent persuasive communication skills. Must hav

Saturday, July 20, 2019

The Red Cross in East Africa Essay example -- Red Cross Community Serv

The Red Cross in East Africa This report is about the Tanzania Red Cross written after community service fieldwork by eleven students from the East African Uongozi Institute, between 04th and 10th July , 2002. The Community service involved working with the Red Cross in the Dar es salaam International Trade Fair[DITF] which was on at the time and we were allocated to work at the Red Cross tents at the Fair ground to help administer first aid to any causalities. The East African Uongozi Institute is an international Cooperation and collaboration primarily involving four institution of higher learning. The University of Dar es Salaam, the University of Nairobi, the Makerere University and the University of California at Los Angeles. One of the main activities of the Institute is to conduct Uongozi School for leadership development. The ‘maiden voyage’ of the first Uongozi school took place in the summer of 1998. Every year, the school rotates between the three East African countries. University students from Kenya, Tanzania, Uganda, North America, and other African countries attend the programme each year. A community service component is included in the programme to enable students to translate theory into practice and to appreciate the fact that leadership is not just the exercise power but also to serve people. 1.1. Background to the study Red Cross is a worldwide movement working towards the alleviation of human suffering through the power of humanity .It was first established by Henri Dunnant, Swiss businessman. He was on a business trip, when he felt touched by the victims of a war between France and Italy. He saw how the soldiers needed treatment, the women and the children too were wounded and needed food and clothing. He took them to a nearby clinic for treatment at his own expense. When he returned to Switzerland, he sold the idea to his friends who also sold it to others. These initiatives resulted into a society aimed at helping people during war. Since the Swiss flag host a white cross they decided to symbolise the society by a red cross. Hence, the Red Cross Society is represented by a red cross inside a white background (see appendix 1). The headquarters of the movement is in Geneva, Switzerland. However, some countries especially those not of a Christian origin did not like to use the symbol of the cross. During the war between... ...APPENDIX 3 RED CROSS REGIONAL CENTERS IN TANZANIA KEY: q RED CROSS REGIONAL CENTER APPENDIX 4 REFUGEE STATISTIC IN KIGOMA AS EPR 31st DECEMBER 2001 (UNHCR) DISTRICT CAMP POPULATION ORIGINALITY KIBONDO MTENDELIKANEMBWANDUTAMKUGWAKARAGHO 47,74418,56947,811 1,72437,588 BURUNDIANSBURUNDIANSBURUNDIANSMIXEDBURUNDIANS KASULU NYARUGUSUMTABILA IMTABILA IIMUYOYOSI 52,18915,88339,89437,627 CONGOLESEBURUNDIANSBURUNDIANSBURUNDIANS KIGOMA RURAL LUGUFU ILUGUFU II 52,77618,131 CONGOLESECONGOLESE TOTAL 369,936 APPENDIX 5 ACTIVITIES PERFORMED BY THE RED CROSS IN KASULU OPERATIONAL BASE 119 KILOMETERS FROM KIGOMA TOWN CAMP REFUGEE POPULATION ACTIVITIES MUYOVOZI 37,627 Camp management, curative, reproductive Health education, Nutrition services, water and sanitation MTABILA I 15,883 Curative, community health education, reproductive health and Nutrition services. MTABILA II 39,894 Curative, water production and distribution sanitation (provision of latrine slabs) community Health education, reproductive health, and nutrition services. TOTAL 93,404